SMC's wireless networking solutions were selected by AdtekMedia for use in its revolutionary new alternative advertising vehicle the AdtekMedia Network

October 4, 2005

2 Min Read

IRVINE, Calif. -- SMC Networks today announcedthat its wireless networking solutions were selected by AdtekMedia, Inc. for use in its revolutionary new alternative advertising vehicle the AdtekMedia Network. Designed to capture consumers' interest while they're pumping gas the new AdtekMedia Network uses wireless networking technology from SMC Networks to transmit its full motion audio and video content to 17" LCD screens mounted at the gas station pumps.

AdtekMedia, Inc. developed a proprietary technology that allows the company to mount 17" LCD screens at the gas station pump and deliver full motion audio/video content to the screens. The company is currently installing these screens at gas stations across California, and will soon also have installations in Nevada, Texas and Florida. Networked to a central server, AdtekMedia's AdtekMedia Network stations provide a vehicle through which an advertiser can display their traditional television commercial at one station, multiple stations or all of the stations. Viewers are tracked by P.O.S. (point of sale) transactions at the pump itself, so advertisers have a true measure for the number of viewers in this captive audience situation.

Inside each AdtekMedia Network-equipped gas station or mini mart, an SMCBarricade(TM) g Wireless Broadband Router (SMCWBR14G) connects to the AdtekMedia Network's remote central server to receive and distribute the streaming audio/video advertising programming. An SMCANT-OOM8EliteConnect(TM) Wireless High Gain Antenna backed by an SMC SMCAMP-1000 Amplifier ensures a strong signal for smooth transmission of the advertising to the ad stations on the gas pump islands outside. At the pump, each 17" LCD screen-equipped advertising station has an EliteConnect High Power Wireless PC Card (SMC2532W-B) with an attached EliteConnect(TM) 2.4GHz Desktop Omni-Directional 5dBi Antenna (SMCANT-OM5) to receive the streamed advertising. The big screens then display the attention-grabbing advertisements, movie trailers and banner ads of fifteen seconds to two minutes in length in five minute cycles, 24 hours a day in full motion video with high-quality sound.

"The AdtekMedia Network presents challenges at base, it absolutely has to be up and running to give advertisers what they paid for," said Mitchell Phan, CEO of AdtekMedia, Inc. "SMC had the right products to drive the powerful wireless network that we require for this application, and the enthusiasm to team with us for this project."

SMC Networks Inc.

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