LUXEMBOURG -- Skype, the global Internet communications company, today announced its new global pricing structure which offers a simple, convenient and cost-effective way for consumers worldwide to call landlines and mobiles over the Internet. The new pricing structure complements the foundation of Skype’s success in letting anyone in the world talk for free, from one Skype software account to another.
The pricing structure is the latest in a series of new steps Skype is taking to give consumers a choice of easy-to-understand, value-based Internet communications packages. Initially focused on Europe, Skype’s new pricing strategy will roll out worldwide during 2007.
When launched in full, the pricing strategy consists of a premium subscription package (Skype Pro), one feature of which removes per-minute charges for SkypeOut calls to domestic landlines and includes a small connection fee.
“People like using Skype to make free calls from one Skype account to another but more and more they are choosing our paid for products that offer excellent value. As a result of this, we’re introducing a new pricing strategy today that will include a premium package. This premium package builds on the success we’ve had in North America and the UK with subscription-based calling promotions. It offers our users more for less because they can buy additional Skype paid for products but for a smaller cost,” said Stefan Öberg, General Manager, Skype Telecoms.
Skype Ltd.