Siemens Sees Mobile GrowthSiemens Sees Mobile Growth

Siemens Mobile sees the market for mobile handsets and networks recovering and growing again, as the breakthrough of 3G offers growth potential

February 23, 2004

2 Min Read

CANNES, France -- The mobile communications arm of Siemens AG – Siemens mobile for short – sees the market for mobile handsets and networks recovering and growing again. “Our aim is to continue to grow above market“, said Rudi Lamprecht, a member of the board of Siemens AG and head of Siemens mobile, at the 3GSM World Congress in Cannes. The breakthrough of 3G offers growth potential. “Being in the lead in terms of 3G network rollouts we intend to further increase our 3G market share”, Lamprecht said. To assure growth in the handset business Siemens will introduce 30 new handsets this fiscal year. Five new MMS phones are being introduced till mid-march as well as the world’s first fixed-line MMS phone. To assure long term growth in an increasingly commoditized market Lamprecht introduced an open standards and convergence offensive, illustrated by a range of products and solutions presented in Cannes that allow convergence of the various mobile and fixed-line network services, thus paving the way for a more unified and simpler use of communications tools.

In Cannes, Siemens mobile demonstrated how creating greater simplicity in mobile communications means new growth and new revenues for operators. This is achieved by enabling convergence as well as by using open standards and open platforms. The most radical step into that direction is the introduction of the Next Generation Telecom Architecture. Thanks to its open architecture future networks can use standardized hardware components and open source software. This reduces complexity, makes upgrades easier and creates greater interoperability across different network types, thereby saving operators capital and operational expenditures especially with the introduction of new network services.

This approach of introducing standards in formerly proprietary environments is also applied to the growth market of Push-to-talk. These services enable mobile phones to be used like walkie-talkies. Siemens mobile is the first vendor to offer end-to-end Push-to-talk solutions on a standardized platform, the IP-based Multimedia Subsystem (IMS). The Push-to-talk application showcased in Cannes is called “Picture Chat”: Users who want to flirt can exchange photos and videos anonymously and then switch to the Push-to-talk mode to talk to each other directly.

The convergence of different types of networks and devices opens up new revenues for the operators, and Siemens mobile offers products that enable this convergence. On the end-user side is the world’s first fixed-line MMS phone, for example, which enables picture-messages to be exchanged with mobile phones. For operators Siemens mobile showcased the Convergent Online Charging Solution. It allows real-time charging across all types of networks: fixed, mobile, W-LAN, as well as across all types of applications and subscribers, be they pre- or postpaid.

Being a leading supplier for 3G networks, Siemens also demonstrated new 3G services in Cannes such as the video mailbox and video calls between 3G mobile phones and standard multimedia PCs with fixed internet access.

Siemens Information and Communication Mobile Group

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