Siano Unveils Mobile TV Chip

Siano launches integrated receiver chip for Chinese mobile TV

June 25, 2008

1 Min Read

BEIJING -- Leading mobile TV chip maker Siano Mobile Silicon (www.siano-ms.com) announced today the official launch of its new Mobile Digital TV (MDTV) receiver chip, the SMS118X, targeting China's domestic mobile TV market. The chip, scheduled to debut in hand-held consumer applications at the Olympics Games this summer, supports the Chinese MDTV standard – CMMB.

CMMB (or S-TIMI) is the technology developed in China and selected by the State Administration for Radio, Film and Television (SARFT) as the main platform for delivering TV services to mobile devices. The CMMB network will use both satellite and terrestrial signals, to obtain effective coverage both in densely populated cities, including indoor reception, as well as in sparsely populated rural areas. The pilot launch of mobile TV in China, broadcasted in more than 30 cities over a UHF spectrum band, will be at the Olympic Games in August this year. Full commercial deployment, including satellite transmission and conditional access system, is scheduled for early 2009, prior to the Chinese New Year.

"We are delighted to have Siano launch its high performance single chip solution for CMMB," said Ms Sun Zhaohui, deputy director of SARFT the Administrative Bureau of Radio Stations. "In order to successfully promote CMMB service and enable more consumers to watch TV anywhere anytime, we welcome Siano Mobile Silicon’s support of the CMMB standard as they begin to provide us with high performance CMMB receiver chips.”

Siano Mobile Silicon

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