RCOM Offers Unlimited MobileNet

Reliance Communications launches unlimited mobile data plan

June 17, 2010

2 Min Read

MUMBAI -- Reliance Communications, (BSE: RCOM), India’s largest and only telecom operator offering nationwide CDMA and GSM mobile services, as part of its plans to launch 3G services, is implementing major initiatives to create a platform for the roll-out of 3G services in the country. The company is taking the first step by creating an enabling environment for greater adoption of mobile internet in India as a long term measure to facilitate mass adoption of 3G services in the country. RCOM has won license to offer 3G services in 13 Indian circles including Mumbai and Delhi.

As part of its strategy to create an enabling environment for mobile internet services, RCOM is rolling-out a specialized MobileNet plan across India. This unique plan will offer unlimited internet access to RCOM’s subscribers through their mobile phones at Rs 99/- per month. RCOM, through this plan will also allow customers to access social networking sites like Facebook, Orkut, instant messaging applications, chat services, Yahoo mail, Gmail, Hotmail on the move and also download free multimedia content on-deck.

Commenting on the new offering, Mr Mahesh Prasad, President Marketing – Wireless Business, Reliance Communications said, "An environment that facilitates large scale mobile internet usage is key to the success of 3G in India. Through our special MobileNet Plan we are gearing up to create an enabling infrastructure that will allow customers to seamlessly adopt 3G services on the move in India. This special mobile internet plan offers seamless connectivity to the Internet on mobile across the country. Our customers will be allowed unlimited access to internet and any sites of their choice on the move using the mobile as an intermediate."

This MobileNet Plan will be available to new and existing, post-paid and prepaid subscribers of RCOM's GSM service. As part of its business outlook, RCOM expects the GSM business to make significant contribution to its mobile data revenues and usage. In order enable adoption of mobile internet services amongst prepaid customers, RCOM has bundled free access to its VAS platform R-World as well as free multimedia content worth Rs 99/- alongwith the Unlimited MobileNet Plan.

RCOM’s Mobile Internet Plans are also available at lower subscription rates for the convenience of the customers. These include Day Pass @ Rs 5, Weekly Pass @ Rs 29, Fortnight Pass @ Rs. 51

Reliance Communications is rolling out this plan across 24,000 cities and 600,000 villages in India. The importance RCOM impresses on its mobile data revenues is emphasized by the fact that the company is rolling out its MobileNet offer on a mammoth scale in the country. RCOM will leverage its entire retail distribution network comprising of over 240 Reliance World Stores, over 2500 Reliance Mobile Stores and more than 2500 Reliance Mobile & Reliance World Stores and over 7 lakh retailers to market this product.

Reliance Communications Ltd.

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