Porta Ecuador Offers Mobile IM

Porta Ecuador has launched Messenger Porta, a mobile instant messaging service based on and powered by Synchronica's hosted (IMPS) platform

March 1, 2011

2 Min Read

TUNBRIDGE WELLS, U.K. -- Porta Ecuador has launched Messenger Porta, a mobile instant messaging service based on and powered by Synchronica's hosted instant messaging and presence service (IMPS) platform.

Synchronica's technology is based on the IMPS industry standard, removing the barrier to entry for Porta's subscribers and making high adoption rates more likely. The solution has already generated significant customer traction among other carriers in the America Movil group.

The highly appealing, carrier-branded service offers all 10.3 million subscribers a Porta-branded mobile IM identity, giving Porta the opportunity to establish a thriving operator-owned / operator-branded IM community. The service also acts as a churn inhibitor because defecting to a rival carrier would mean the loss of IM identity.

Porta launched Messenger Porta towards the end of 2010 and is now the seventh America Movil property to consent to a Synchronica launch announcement. With a dedicated delivery team, which works closely with America Movil, Synchronica has been focused on ensuring that the remaining subsidiaries launch their service by 31 March 2011.

Synchronica's IMPS solution provides a complete, scalable, and OMA standards-compliant mobile operator messaging service. As well as providing the technology, Synchronica offers a range of pre- and post-launch services that draw on the company's experience in successful IM deployments around the globe.

These services include working closely with carriers on pricing, advertising campaigns, and other areas of marketing aimed at optimizing adoption rates.

Carsten Brinkschulte, CEO of Synchronica, says: "Our dedicated launch team works closely with all our customers to ensure a smooth and successful service launch, drawing on our experience during past deployments. Our solution is already generating good customer traction for other subsidiaries of the America Movil group, and we expect it to do the same for Porta."

Synchronica plc

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