Royal Philips Electronics announced its next generation TV-on-mobile solution for the European and Asian markets

February 13, 2006

2 Min Read

EINDHOVEN, Netherlands -- Royal Philips Electronics (NYSE:PHG)(AEX:PHI) today announced its next generation TV-on-mobile solution for the European and Asian markets which is six times smaller than previous versions. The technology builds upon Philips leading position in the TV-on-mobile market after launching technology for European and U.S. markets in 2005. The announcement demonstrates Philips commitment to growth in this industry, which is predicted to have 50 million users by 2009, and an estimated $6.1bn in revenue (Strategy Analytics). TV-on-mobile technology provides consumers with live access to news, sports highlights, music videos, interactive programming and more, on mobile phones, personal media players (PMP) and other small portable devices.

Philips new Digital Video Broadcast -- Handheld (DVB-H) front-end solution, BGT215, measures 7x7 mm, a significantly reduced footprint when compared with the previous 15x26 mm version. The size makes it easy to integrate the chip into mobile phones, enabling extensive product differentiation for smaller, more elegant phone designs with greater consumer appeal. In addition, Philips' unique offering is a complete solution which addresses both the tuner and channel demodulation functions. The chip maintains the advanced features of prior versions and delivers low power consumption which lets manufacturers offer consumers the ability to watch TV for longer before needing to recharge.

"The challenge for silicon designers in mobile phones is to achieve the additional functionality within a similar power budget and printed circuit board area to meet end-equipment size and battery constraints," said Alan Brown, a Research Director at Gartner.

"Philips second generation solution for the European and Asian markets demonstrates its continued commitment to the DVB-H standard," said Jouni Kamarainen, BMCO Forum Vice Chairman and Nokia representative. "For the market to prosper commercially, driven technologies are required to deliver high quality content on a mass-market scale."

Royal Philips Electronics NV (NYSE: PHG; Amsterdam: PHI)

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