CHICAGO -- Supercomm 2009 -- Content owners have the technology to deploy broadband video services, but rights issues and questions about monetization are holding back more video from coming online, execs say.

For years, content owners have struggled to distribute high-quality video content online, due to the technological barriers involved with deploying such services. But those days are behind us, as the tools to do so are readily available.

"The platforms are there to deliver IPTV, but content owners are struggling with how to rationalize decades-old cable infrastructure and cable rights as it relates to IP delivery," says Rick Louder, vice president of sales at Move Networks Inc.

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— Ryan Lawler, Contentinople