NTT Tests Mobile Fragrances

NTT Communications to pilot test mobile fragrance communication service

April 7, 2008

2 Min Read

TOKYO -- NTT Communications (NTT Com)announced today that it will conduct a pilot test of its new MobileFragrance Communication (Kaori Tsushin Mobile) service, a mobile version ofan existing service for enjoying downloaded audiovisual content togetherwith specific fragrances that are emitted by a dedicated device. The pilottest will run from April 10 to 20.

First launched for home use in 2005, Fragrance Communication is nowused by companies and individuals to enhance indoor environments withpleasing fragrances. The new mobile version offers the convenience of usingmobile communication to download Fragrance Playlists, or files of recipesfor specific fragrances together with visual (GIF animation) and audio(MIDI) content.

The Fragrance Playlists are downloaded from the "i-mode" mobile websiteof sister company NTT DoCoMo. Using the phone's infrared port, thefragrance data is transferred to a device that has been loaded with acartridge of essences, or base fragrances. The device, a smaller, lighterand more stylish version of the previous model, then mixes the specificfragrances and emits them as the user enjoys the A/V content played back ontheir phone.

The Fragrance Playlists also can be edited as well as shared withothers who subscribe to the service.

Also to be tested is a device controller, called the Service Gateway,which controls the operation of devices in the Mobile FragranceCommunication system. The gateway connects with the Internet, soinstructions can be sent remotely from a mobile phone. For example,commands could be sent to the gateway to instruct the fragrance device tobegin operating just before the user arrives home.

In the pilot test, a total of 20 male and female monitors will eachreceive a free Mobile Fragrance Communication kit containing a mobile phoneand fragrance device. Five of the monitors will also be given ServiceGateway modules. After using the service for ten days, the monitors willcomplete questionnaires and take part in a group interview. NTT Com willuse the information to learn about the monitors' preferences for when,where and how to use the service, as well as their opinions of thefragrance device's design and usability.

NTT Communications Corp. (NYSE: NTT)

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