Nortel Appoints CMO 606298

Nortel announce appointment of Clent Richardson as chief marketing officer

September 27, 2004

2 Min Read

TORONTO -- Delivering on the commitment made on August 19, 2004 to elevate its corporate marketing function to drive overall marketing strategy and accelerate revenue growth, Nortel Networks (NYSE:NT)(TSX:NT) announced today the appointment of Clent Richardson as chief marketing officer effective October 1, 2004.

Overseeing one of the most prominent telecommunications brands worldwide, Richardson, 43, will lead a newly formed global marketing organization responsible for brand development and management, online presence, solutions marketing, advertising, public relations, sponsorships, promotions, community relations, employee communications and events. He also will serve on Nortel Networks global executive management strategy group, reporting directly to Bill Owens, president and chief executive officer.

"Nortel Networks is at an important inflection point, and we are focused on driving substantial improvement in our business model and the way we address customers," Owens said. "Critical to taking Nortel Networks to the next level is the addition of world-class marketing talent and leadership. We need marketing that is as good as our technology, and elevating Clent Richardson to chief marketing officer is the pivotal first step toward transforming Nortel Networks into a marketing-led organization."

"After spending six months at Nortel Networks, Clent knows the company well, but he retains an outsider's perspective - honed at two leading global technology companies known for their marketing effectiveness - that will serve Nortel Networks well in the years ahead."

Richardson brings to Nortel Networks more than 20 years of international sales and marketing experience with some of the best-known names in IT, global telecommunications and retailing, including T-Mobile and Apple Computer. He joined Nortel Networks in April 2004 to lead enterprise global marketing, charged with transforming the company's enterprise business through solutions marketing and integrated communications strategies. Richardson will retain responsibility for the global enterprise marketing function until a successor is named.

"Nortel Networks is transforming itself from a traditional telecom player into a marketing-centric services, software and solutions company," Richardson said. "The marketing opportunity is to leverage our outstanding technology, unmatched customer base and talented worldwide team to tell our story in a whole different way with the aggressiveness and confidence befitting a leader. My job is to be a catalyst, harness renewed passion from our global team, and drive profitable growth at our competitors' expense."

Nortel Networks Ltd.

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