Nokia's Ovi Tools Launch in China

The Nokia 1616 and the Nokia 1800 mobile phones will support the new service

May 7, 2010

2 Min Read

BEIJING -- Nokia (NYSE: NOK) today announced the launch of Ovi Life Tools ( Nokia Ovi Sheng Huo Tong) in China. Designed for the emerging markets, Ovi Life Tools offers a wide range of information services covering healthcare, agriculture, education and entertainment. The service addresses the needs of rural consumers with the vision to provide livelihood and life-impacting benefits to improve their economic prosperity and quality of life. At launch, two affordable and easy-to-use mobile phones, the Nokia 1616 and the Nokia 1800, will support the new service.

"While China's urbanization is growing rapidly, we believe there is a compelling need to provide mobile solutions in emerging markets bringing affordable, quality, and locally relevant information direct to the consumer," said Chris Leong, Senior Vice President, Greater China, Korea & Japan.

"As an innovative rural mobile solution addressing the information gaps of rural people in China, Ovi Life Tools was designed from the ground up through extensive research. It is a result of close cooperation between partners and we are sure it will continue to develop over time helping to enhance the lives of consumers," said Ms Leong.

According to Sun Xiaoming, Deputy Director of China Rural Technology Development Center of China's Ministry of Science and Technology, "Currently there are almost 732 million rural residents in China: which is roughly 55 percent of the total population. The Chinese Government has consistently placed rural issues as a top priority, and this includes the development, access and dissemination of information to people in rural areas. Fast and effective communication coupled with locally relevant information will help promote economic growth and productivity.

"Nokia's Ovi Life Tools is an example of how a private company can provide innovative solutions which are relevant, affordable and beneficial to the larger population, and this effectively complements the Government's effort to bridge the technology and information gap currently faced," Ms Sun said.

Nokia Corp. (NYSE: NOK)

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