Nexage, Unanimis Team on Mobile Ads

Nexage partners with Unanimis UK to deploy AdMax solution

January 27, 2010

1 Min Read

BOSTON -- Nexage (www.nexage.com), a leading developer of Mobile Advertising solutions, today announced a partnership with Unanimis, the UK's largest exclusive digital advertising network, specializing in branded and performance display advertising, to integrate Nexage's AdMax platform into its ad network.

The AdMax platform maximizes profitability for premium publishers by reducing the time and cost to manage inventory and revenue, increasing ad fill-rate and eCPM and allowing direct control on how advertising is served on companies mobile sites. Publishers can leverage AdMax as a single point of integration in order to be connected to over 30 ad networks globally. Unanimis will use AdMax to manage advertisers' and publishers' inventory and revenue from their target audiences.

"Unanimis have a large and sophisticated portfolio of advertisers and, as such, we are always looking for partners to provide quality inventory such as Nexage," said Alex Rahaman, Director Mobile, Unanimis. "Nexage also has a robust advertising mediation and optimization platform which will help us as we help our customers maximize their investments in the mobile channel."

Nexage Inc.

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