mPortal Joins TV Everywhere MixmPortal Joins TV Everywhere Mix

mPortal helps content and service providers leap into TV Everywhere with SPRINGBOARD media platform

March 8, 2012

1 Min Read

MCLEAN, Va. -- mPortal Inc., a global leader in connected device experiences across mobile, tablet and connected TV platforms, today announces the launch of its SPRINGBOARD Media product. SPRINGBOARD Media builds on mPortal’s already robust SPRINGBOARD platform to enable cable companies, television programmers and content owners to cost-effectively expand their video presence to all connected devices.

As ‘TV Everywhere’ initiatives increasingly move to the forefront of cable operators’ and television programmers’ priorities, expansion of their presence on connected devices, such as tables and mobile phones, becomes a must to maintain customer loyalty and preserve their brand. The creation and maintenance of applications across all connected devices has proved to be a costly and time-consuming endeavor. Current approaches either restrict app functionality to the basics, which compromises the user experience, engagement and adoption – or limit the number of devices supported, which limits the audience reach.

“The plethora of connected devices available today are fueling a radical change in how consumers watch video and how content owners and distributors monetize it,” said D.P. Venkatesh, CEO of mPortal. “Our experience working with cable operators, media companies, and wireless carriers over the past decade enables us to build products like SPRINGBOARD Media, that facilitate next generation user experiences and help our customers thrive in this ever-changing environment.”

mPortal Inc.

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