Mobileway Launches in China

Mobileway China launch opens world's largest wireless market to brand and entertainment providers

May 18, 2004

1 Min Read

SAN MATEO, Calif. –– Mobileway, the global leader in mobile messaging, marketing and entertainment, has announced that it has added China to its Asian service footprint. The company’s Chinese operations – which include licenses, SMS and MMS connections, and a range of carrier contracts and revenue share agreements – will be invaluable to companies seeking a wireless partner with truly global reach. China was estimated to have 270 million wireless customers at the end of 2003 and is expected to add a further 52 million this year.

Mobileway’s Chinese operations and robust application platform give the company’s customers connectivity to China Mobile and China Unicom, including:

· Single point SMS and MMS connection enabling access to all 31 provinces and over 270 million mobile subscribers
· Dedicated base short codes (2580 / 9580) with long number provisioning capability with both China Mobile and China Unicom
· Per message and subscription billing capability

With this tremendous reach to Chinese wireless subscribers, Mobileway customers can now offer many profitable SMS and MMS services, from mobile entertainment (downloads of ringtones, games and more) to mobile marketing (for consumer brands, movies, and music labels).

Matthew Talbot, Singapore-based head of Mobileway’s Asia full service operations, said, “China is the single largest mobile market in the world, with Chinese subscribers now sending more than 60 billion SMS messages per year. The challenge for global brands and entertainment providers is gaining access to that market. Mobileway now can provide customers with a credible, trusted vehicle that will help them capitalise on the Chinese wireless opportunity.”

Mobileway Inc.

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