STEVENS POINT, Wis. -- MobileCierge, a pioneer in Mobile Personal Assistance services and Noel Group member company, today announced the first Mobile Personal Assistant (Mobile PA) service that offers subscribers affordable personal, emergency, medical and travel assistance from anywhere in the world, 24-hours a day. For the first time, everyone can enjoy the convenience of a personal assistant always at their fingertips and have worldwide access to emergency services. MobileCierge is a 24-hour, 7 day a week service staffed by live assistance professionals who have provided global assistance infrastructure for companies such as American Express, Disney and General Electric.

"In today's fast-paced environment, everyone deserves a personal assistant who can help coordinate the growing number of activities and responsibilities that are expected of us everyday," said Jim Flavell, senior vice president, Noel Group. "People are not only busier, they are also away from home, traveling and out of the office more than ever, in part because they are able to use a wireless infrastructure to facilitate a mobile lifestyle. MobileCierge can help plan and coordinate daily activities and offer the comfort that emergency assistance and medical professionals are always only a call away."

MobileCierge is immediately available as the 24/7 Assistance service from HandmarkR Pocket ExpressT, which can be downloaded at www.handmark.com for $5.99 per month. MobileCierge can also be purchased directly from the Noel Group by dialing 1-877-CIERGE1.

"The mobile device has become a personal extension of the home and office," said Douglas Edwards, co-founder and chief marketing office at Handmark Software. "Our customers use their mobile devices for more than just voice communication. They rely on Pocket Express for one click access to news, stocks, sports, weather and entertainment - regardless of where they are. Now with MobileCierge, they can also have the convenience of an on-demand personal assistant always at their side. MobileCierge fills the huge gap between 411 information and 911 emergency services."

MobileCierge