Marchex Goes Mobile

Marchex extends local strategy to mobile, signs agreements to provide call-based advertising services to AdMob, Ringleader Digital, and 4Info

April 30, 2008

1 Min Read

SEATTLE -- Marchex, Inc. (NASDAQ: MCHX, MCHXP), a local online advertising company and leading publisher of local content, today announced that it has extended its local advertising strategy to the mobile market, entering into agreements to provide call-based advertising services to three leading mobile advertising providers: AdMob, Ringleader Digital and 4INFO.

Marchex’s VoiceStar subsidiary will deliver call tracking services to all three companies, enabling them to validate the effectiveness and return on investment of their mobile advertising networks and provide their advertisers with analytics to help them optimize their mobile advertising campaigns.

Marchex’s call tracking enables mobile advertising providers to: (i) track the calls generated by advertisements on their network, (ii) determine exactly which advertisements delivered the calls, (iii) track and report key information including the duration, time of day and geographic location of callers, and (iv) record the calls. Marchex makes this information available to the mobile advertising provider through its comprehensive reporting interface.

In addition, Marchex will provide pay-per-phone-call services to AdMob, which will enable them to bill advertisers for the phone calls they deliver, which maximizes the value of their advertising inventory.

“Marchex is focused on partnerships with leading aggregators of local advertisers across all channels: online, offline, and mobile,” said John Keister, Marchex President and COO. “We believe that the mobile advertising opportunity is significant and is poised to realize tremendous growth over the next five years. Our call tracking and pay-per-phone-call capabilities provide a significant advantage for Marchex in the mobile search advertising market.”

Marchex Inc. (NASDAQ: MCHX, MCHXP)

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