LIME Launches Mobile TV

LIME Jamaica, a Cable & Wireless Communications business, has become the first operator in the Caribbean to introduce mobile TV

December 13, 2010

2 Min Read

KINGSTON, Jamaica -- LIME Jamaica, a Cable & Wireless Communications business, has become the first operator in the Caribbean to introduce mobile TV.

The new service provides mobile customers with the opportunity to watch a range of digital TV channels, or listen to digital radio, through their handset. This will be convenient for Jamaicans when commuting, or wanting to watch global sporting events broadcast during the Caribbean day. Handsets can also be plugged into television sets meaning that a number of households which could not access digital TV can receive channels for the first time.

With the introduction of Mobile TV, LIME has extended its business into the sphere of entertainment. The operator chose to do this through mobile because the platform is increasingly the first choice for customers seeking to access online content. Mobile TV is the latest part of LIME's programme to win back market share in Jamaica.

At launch, 10 digital TV channels will be available. These include CNN, ESPN, Sportsmax, Hype TV and the Cartoon Channel. LIME plans to introduce more digital TV and radio channels, plus Pay Per View content over the coming weeks.

"It's very exciting to have launched Mobile TV in Jamaica before Christmas as we continue our campaign to win back market share in that country," said Tony Rice, Chief Executive Officer of Cable & Wireless Communications. "The Caribbean is the right region for our Group to launch a mobile TV service. There is the availability of spectrum for TV broadcast and high demand domestic and international content, such as sporting events. None of our competitors offer mobile TV so it is a good example of how LIME is leading the Caribbean in the delivery of new technology."

Cable & Wireless Communications

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