Lastminute.com Launches on 3

LONDON -- 3 UK, the video mobile company, has partnered with lastminute.com, Europe's leading online travel agency, to launch a unique service on its network. This new service will allow 3 customers to search for great deals on lastminute.com holidays and lifestyle products and research travel information from their 3 video mobiles.

The partnership is the first time that consumer content has been prepared and published on the network independent from 3 - the content is hosted and sourced by lastminute.com. The deals are constantly updated, enabling customers to get the latest offers while on the move.

The lastminute.com service, available through 3, offers quick solutions and great value on everything from package holidays to flights, hotels, city breaks, restaurants, going out and gifts. Fancy a trip abroad but don't have the time to get to your PC? With 3 and lastminute.com customers can plan a trip to Barbados or Berlin while they are heading for home in a taxi, lounging in the park or larking about on the town with their mates - all via their 3 video mobile.

Graeme Oxby, 3 UK, Marketing Director said, "This is the first consumer service that we've offered to our customers that is prepared and managed by a partner. This is an important milestone for 3, as our customers will be accessing a greater range and choice of services direct from 3 partners. With this agreement lastminute.com's comprehensive range of information, services and deals are now accessible to our customers, this means you can choose your hotel, restaurant, or holiday all from one of our video mobiles."

Andrew Windsor, Group Commercial Director, lastminute.com said, "The partnership with 3 continues lastminute.com's commitment to ensuring that we can make our service available to customers on the communications device which suits them best. Customers make impulse decisions all the time and now we have the deals and functionality to allow them to make the most of the lastminute.com service from their mobile phones."

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