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February 25, 2011
SANTA CLARA, Calif. -- Texting or typing while driving. Sending emails while walking. Using mobile devices while on a honeymoon. These are among the top pet peeves cited by U.S. adults in a recent survey conducted by Ipsos* and sponsored by Intel Corporation to uncover the current state of mobile etiquette in the United States.
Using a mobile technology device while walking continues to be a top pet peeve for 28 percent of U.S. adults, as reported in an 2011 study on mobile etiquette commission by Intel Corporation.
Nine out of ten American adults claim they have seen people misuse mobile technology, and 75 percent say mobile manners are becoming worse compared to just 1 year ago, according to the survey.
As the number of Internet-connected mobile devices continues to grow, awareness of how people use mobile devices around others is on the rise. A 2011 report from the Pew Internet & American Life Project(1) states that 85 percent of U.S. adults own a cell phone, 52 percent own a laptop computer, 4 percent own a tablet, and only 9 percent do not own any of these or other devices covered in the study. As the innovator behind the processors, or "brains," and complementary technologies that power many of today's mobile devices, Intel taps its team of social scientists, anthropologists, psychologists and industrial designers to provide a glimpse into how people use, will use or would like to use technology, including mobile devices, well into the future, across different cultures.
Said Genevieve Bell, Intel Fellow and head of interaction and experience research, Intel Labs: "At Intel, we try to start with people first -- we ask questions about who they are and what they care about, we also ask questions about technology: What do you love about it, how does it frustrate you, what do you hate about it, what can't you live without? We use this research and our understandings about what people care about to help make technology even better -- to drive innovation and revolution in technology development. It is important to remember that most digital technology is still quite new to consumers.
Intel Corp. (Nasdaq: INTC)
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