Integra5 Is Now MediaFriendsIntegra5 Is Now MediaFriends

WOBURN, Mass. — Integra5, a provider of real-time communications, today announced that it is changing its name to MediaFriends. The new name builds on the company's existing leadership in converged communications services and highlights its expanded focus of taking social media beyond the PC and SMS beyond the mobile phone - to deliver new applications that combine communications and community across TVs, PCs and mobile phones.

The media landscape is rapidly evolving, with the proliferation of social networking and SMS and consumers' increasing desire to communicate and access their personal communities wherever they are and on any device. Based on its extensive experience deploying converged multi-device services like TV, PC and Landline-to-Mobile Caller ID with more than 40 operators across seven countries, MediaFriends is now helping video and mobile operators capitalize on these emerging behaviors by combining users' private community groups and SMS texting capabilities into new applications that span TVs, PCs and mobile phones - generating new revenue streams and keeping consumers connected to their friends and in control of their communications experience.

"Consumers are communicating differently today and have expectations that no matter where they are or what device they are using, that the experience will be seamless and real-time," said Meredith Flynn-Ripley, president and CEO of MediaFriends. "MediaFriends is about empowering video and mobile operators to generate new forms of revenue by putting users at the center of their communities of friends, content and communications and making them accessible across different networks and devices."

The MediaFriends name is based on the company's flagship MediaFriends® application suites, including MediaFriends Chat and MediaFriends Device-2-Device (D2D). MediaFriends Chat provides video operators and programmers with a way to differentiate programming and keep users engaged by participating in real-time, SMS-based chat sessions with their own private communities on their TV, PC or mobile phone. MediaFriends D2D offers new revenue streams for mobile operators - through the creation of more SMS endpoints - allowing users to engage in easy, two-way SMS texting between their mobile phone and PC or any IP device.

MediaFriends Inc.