Huawei, Discovery Forge Mobile Phone Deal

The Huawei-Discovery Expedition phone, debuting in time for holiday 2011, enables consumers to stay connected while outdoors

September 28, 2011

1 Min Read

LONDON -- Discovery Communications, the world’s number one non-fiction media company, has announced a global partnership with Huawei Device, one of the world’s largest handset manufacturers, for the development of the Huawei-Discovery Expedition phone. This partnership signals Huawei’s increasing presence in the Americas, Europe, Australia, Asia, China and other global markets.

The Huawei-Discovery Expedition phone is part of the expanding Discovery Expedition line, the official lifestyle brand of Discovery Channel. This feature phone is water-resistant, dustproof and anti-shock, and also includes a GPS, torch, compass and G-sensor, making it compatible with travel and outdoor activities. Additionally, it is equipped with Facebook and Twitter social networking capabilities, allowing consumers to share their outdoor adventures and memories with friends and loved ones. The phone will be commercially available in the fourth quarter of 2011 and will retail through operators and distributors around the world.

“Discovery’s global partnership with Huawei is the first in a series of strategic efforts to create additional touch points for our consumers to engage and interact with our networks brands all around the world,” said Nicolas Bonard, Senior Vice President, Discovery Enterprises International, Discovery Networks International. “Discovery Expedition, the premiere lifestyle outdoor apparel and accessories brand, is our newest retail and merchandising initiative, designed to complement the qualities found at the heart of our flagship brand Discovery Channel- adventure, exploration, technology and quality.”

Discovery Communications Inc. (Nasdaq: DISCA, DISCB, DISCK)

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