Strategic partnership signed between Orange and HP to drive consumer adoption of mobile broadband across Europe

February 15, 2009

1 Min Read

PARIS -- Orange today continued its drive to give more mobile broadband customers Internet on the move, with a new partnership signed with Hewlett Packard. The deal means Orange and HP will co-distribute and market a range of consumer notebooks[1] and HP Minis with mobile and/or fixed broadband access. The three-year pan-European agreement will underpin the delivery of connected offers in the UK, Belgium, Switzerland, Austria and Portugal, to be followed by a rollout across the Orange footprint.

The HP line of products will join Orange's successful mobile broadband portfolio of notebooks and netbooks, giving customers everywhere seamless, simple and affordable access to services such as mobile Internet, TV and other multimedia services. Demand for mobile broadband globally has seen Orange's mobile broadband customer base, including smartphone customers, increase to 23.2 million at 30 Sep 08 - an 81% increase from the previous year[2].

Olaf Swantee, SEVP of Orange's communications services, says: "The demand for mobile broadband is a global phenomenon. Adding a select range of HP Notebooks and Minis to our successful portfolio of connected offers is just the kick-off phase." Olaf adds, "Our partnership with HP is based on more than just sales. Together, we will define new ways to bring services to customers, from co-marketing activities through to distribution, supply chain and care, reinforcing our commitment to make it easy for everyone to access the Internet and their content, whenever and wherever they want."

Salt SA


Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes it's completely free.

You May Also Like