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Signs global music content agreement with UK-based independent music distributor, Pocket Group
May 22, 2006
STOCKHOLM -- Ericsson (NASDAQ:ERICY) and Pocket Group have signed a global agreement allowing Ericsson to distribute ringtones and full track downloads from Pocket Group's independent labels.
Pocket Group is one of Europe's leading distributors of independent mobile music content working with over 300 music labels. The contract gives Ericsson the ability to provide operators with music content from leading artists, such as Prodigy, Katie Melua, Franz Ferdinand, Basement Jaxx and Fat Boy Slim.
Ericsson's hosted offering allows operators to introduce music services, such as full track downloads, ringtones, ringback tones and video tones, quickly, simply and cost-efficiently. The setup also allows content providers, including Pocket Group, to focus on their core business of acquiring and delivering credible mobile content while Ericsson provides the operators with a complete managed service. Entertainment and personalization services help mobile operators attract new subscribers and keep existing customers loyal.
Erik Oldmark, Vice President, Strategy, Marketing and Portfolio Management, Global Services, Ericsson, says: "Independent labels as the ones provided by Pocket Group are important to Ericsson in our ambition to provide operators with a broad selection of content.
"We choose to work with Pocket Group because they're one of Europe's leading distributors of independent music. They will be working closely with us to develop and manage local music content by acquiring rights to popular artists within specific territories," Oldmark says.
Ericsson AB (Nasdaq: ERIC)
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