Ericsson Notches Third Tech Emmy

Ericsson will be awarded one of the highest honors from the television industry, an Emmy Award, for its Active Format Description technology

September 12, 2011

1 Min Read

STOCKHOLM -- Ericsson (NASDAQ:ERIC) will be awarded one of the highest honors from the television industry, an Emmy® Award, for its Active Format Description technology that allows legacy analog narrow screen (4:3) sets to receive an image that is sized correctly to meet the original intent of the program producer, even when the original image was photographed in a wide screen format (16:9).

The National Academy of Television Arts & Sciences says it will formally present the award at a ceremony during the International Consumer Electronics Show (CES) in January 2012, where Ericsson President and CEO Hans Vestberg will deliver a keynote address.

The Active Format Description technologies and systems were created in anticipation of the need for cable operators to provide analog narrow screen TV services in parallel with the wide screen HDTV digital service in the United States

Robert Seidel, Chairman of the Engineering and Technology committee of the National Academy of Television Arts & Sciences says: "Ericsson and seven other companies are receiving the award in recognition of their pioneering development and implementation of the Active Format Description (AFD) technology within many of their products , as well as their evangelizing efforts to drive the industry toward an end-to-end system for AFD, thus enabling tens of millions of US households with legacy analog TVs to see the images intended by the program producer.

Ericsson AB (Nasdaq: ERIC)

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