Ericsson Locates Bouygues

Ericsson Mobile Positioning System Platform chosen by Bouygues Telecom for its i-mode services

February 19, 2003

1 Min Read

STOCKHOLM -- Bouygues Telecom selected Ericsson (NASDAQ:ERICY - News) for the supply and integration of the very newest generation Mobile Positioning System Platform (MPS) for the consumer market. This contract underlines Bouygues Telecom interest for location-based services and reinforces Ericsson's implication in the introduction of new Mobile Internet applications. "The Ericsson MPS solution, compatible with all handsets on the market and all SIM cards, represents for Bouygues Telecom a further asset in the development of value added services, while i-mode(TM) is a major success since it's commercial launch" comments Frederic Zimer, Deputy Director General, Bouygues Telecom. "We are very pleased that Bouygues Telecom chose the Ericsson Mobile Positioning System ; location-based services are certainly among the most promising value added applications for the consumer market" says Torbjorn Folkebrant, President, Ericsson France. The Mobile Positioning Platform, a solution tailored to Bouygues Telecom strategy and to the customer needs With the Ericsson MPS platform, all Bouygues Telecom customers, assuming they explicitly agree to, will have access to location-based services, no matter which mobile phone or SIM card they have. This platform, used together with GPRS, MMS, SMS or voice services, allows the operator to enrich and propose new targeted services, such as access to personalised information depending on the geographical position, special offers, emergency and safety services, entertainment, and location search. LM Ericsson Bouygues Telecom

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