Ericsson Does In-App Payments

Ericsson launches in application payment to give consumers more payment choices

October 11, 2011

1 Min Read

STOCKHOLM -- Ericsson (NASDAQ:ERIC) announced today the launch of its In Application Payment service based on their IPX service platform which is integrated to over 120 carriers. With In app payment, a consumer in a game or other application can now with one click, rapidly complete a purchase without leaving the application, without having a credit card and without using anything else but their mobile phone. Simplifying the payment options to the consumer should reflect on increasing numbers of conversion to purchase.

Adam Kerr, Head of Ericsson’s M Commerce business, says “People are spending increasing amounts of time and money on applications. Research firm Ovum projects that revenues from paid mobile apps will top USD 3.7 billion in 2011 and expects this to increase to USD 7.7 billion in 2016. In order to reach these kinds of numbers it’s got to be easy for the consumer.”

Ericsson AB (Nasdaq: ERIC)

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