De-Fi Picks BroadSoft

New 'Straight Talk' product to disrupt mobile services market with BroadWorks-based advanced calling features

February 12, 2008

1 Min Read

BARCELONA -- BroadSoft Inc., a leading provider of VoIP application software, today announced at Mobile World Congress that mobile application service provider De-Fi Mobile Ltd.has chosen BroadSoft's BroadWorks VoIP application platform to enable the delivery of media-rich, advanced IP features and global voice service to mobile users, regardless of their wireless carrier and with predictable, affordable pricing.

De-Fi Mobile's new Straight Talk(tm) service disrupts the existing mobile services market by bridging the gaps between carrier networks, handset manufacturers and mobile application providers that has left subscribers with hit-or-miss call quality and often exorbitant pricing for non-local calling. Straight Talk, unveiled at Mobile World Congress, will allow users to enjoy advanced BroadWorks calling features on dual-mode handsets, and the ability to dial to and from anywhere in the world without worrying about high-cost roaming tariffs and long distance charges.

De-Fi Mobile has created its own IP Network for which BroadWorks will provide a consistent call experience across the IP domain and Circuit Switch domain, allowing WiFi-enabled mobile phones to access the SIP-based network.

Through peering and interconnect agreements with over 220 carriers, cable and DSL providers globally, the De-Fi Mobile network combines carrier-grade architecture and next-generation mobile technology to deliver a seamless, feature-rich user experience.

"Voice-centric cellular networks are becoming increasingly stressed by media-rich IP applications and services," commented Jeffrey P. Rice, De-Fi's chief executive officer. "De-Fi built its own IP network to provide a superior alternative for media-rich, bandwidth intensive, real-time mobile applications and services. Wherever WiFi is available, mobile users can access De-Fi's application platform to receive BroadWorks-based voice services.

"Straight Talk is just our first service rollout," continued Rice. "Upcoming services include video, gaming, web access, social networking, IM, email...you name it, we will deliver it."

BroadSoft Inc.

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