HONG KONG -- Cisco® today expanded the video and IPTV delivery capabilities of its Internet Protocol Next-Generation Network (IP NGN) architecture with the introduction of the Cisco Content Delivery System (CDS). This solution offers both cable and wireline providers a highly-extensible platform for the delivery of video-on-demand and time-shifted video services. The Cisco CDS enables carriers to accelerate the creation and distribution of advanced entertainment, interactive media and advertising services to subscribers' televisions, PCs, mobile handsets, portable media players and other media-capable devices.

The Cisco CDS is the latest addition to the Cisco IP NGN Service Exchange Framework, a suite of technologies designed to enhance IP service control and enable content personalization.

"People today are determined to choose not only what they watch, but also when, how and where they watch it," said Ron Westfall, principal analyst, broadband infrastructure for Current Analysis. "Video content delivery systems must be able to quickly and seamlessly respond to open-ended viewing patterns, as well as address the trend toward social networking and user-generated content. The scalability of the Cisco CDS makes it uniquely capable of handling the video storage, personalization and streaming requirements needed to meet subscribers' rising expectations."

Cisco Systems Inc. (Nasdaq: CSCO)