BEIJING -- China Mobile is using the power of MyClick, the world's leading image matching mobile marketing platform, to excite, entertain, engage and reward users during the Beijing 2008 Olympic Games. China Mobile’s unique “Share a Wish” Promotion is taking place across China and on-site at the Beijing games.

Across China, China Mobile phone users are invited to take a photo of any China Mobile logo appearing on publications, billboards, websites or TV and send the image by MMS to 10663111164 or email to [email protected] to cheer on their favorite athletes and to receive the Olympic themed ringtone downloads courtesy of China Mobile.

Visitors to the China Mobile Olympic Pavilion at the Beijing games can simply use their mobile phone camera to take a photo of any China Mobile logo or an image of the “Minds Meeting Point” and “Music Ringtone Download” images appearing in the Halls and projected on ceilings and send the image on MMS to 106631111 or send an email to receive a WAP link for them to leave good wishes and cheer for the Olympic athletes at the Beijing 2008 Olympic Games and to receive a special Olympic themed ringtone, compliments of China Mobile.

MyClick’s image matching technology is a ground-breaking and unique photo recognition mobile marketing platform. It empowers all mobile users with the ability to enjoy exciting and exclusive infotainment and mobile-commerce information upon demand. Through MyClick-enabled images, users can access instant interactive content from all media forms such as newspapers, magazines, TV, billboards and content on the Internet. With MyClick, users can perform photo and product searches, join in user generated photo-blogging, and take part in fun games such as treasure hunts and lucky draws as well, or receiving instant gifts and rewards from marketers.

Justin Tsang, Chief Technology Officer, MyClick Media, said “We're honored and proud to be a technology enabler for China Mobile to heighten the fun and encourage participation and sharing amongst Visitors to their Pavilion during the Olympics, as well as to extend the convenience of cheering on favorite Athletes throughout the Olympic Games across China."

China Mobile Ltd. (NYSE: CHL)