Celltick Unveils D2C Solution

LONDON -- Celltick, the pioneers of interactive idle screen mobile media, today announced it will be expanding its product portfolio to include a Direct to Consumer (D2C) offering. The new solution will give Internet companies, content providers and advertisers a new channel to reach mobile users worldwide and expand their mobile footprint.

The solution broadcasts to Symbian and Open OS mobile phones using point-to-point technology. Using Celltick’s existing LiveScreen Media client, content and ‘teaser’ messages can be streamed across millions of mobile phone idle-screens simultaneously, creating a network of interactive, personal billboards.

The LiveScreen Media client has traditionally been distributed on the SIM and has a reach capacity of over 200 million. This new solution now offers a client that can be virally distributed via SMS and embedded on the phone, maximising Celltick’s reach. The benefit of having the client on the phone is there is a improved user interface, delivering a better user experience with the use of graphics and icons.

Internet companies and content providers can utilise this mass reach D2C solution to communicate directly with end consumers and send news, information, content and other rich media. The solution has already been proven to encourage content discovery as well as increasing downloads and WAP site traffic. It can also be used for the delivery of highly targeted and interactive mobile advertising campaigns, just as Celltick’s traditional LiveScreen Media platform has been doing for the last 18 months.

Celltick's pre-launch tests of the new client have shown remarkable results. In a pilot conducted in North America 48% of focus group members who received the application interacted with the system over the course of 21 days, generating a remarkable average of 10 transactions per clicker.

The new solution will also allow Celltick’s existing operator partners to extend their offering to Symbian phones and offer a mobile media to customers of rival networks.

Celltick has introduced this new solution to respond to the changing market with growing sales of Symbian and smart phones, emerging open operating environments such as Windows Mobile and Google Andriod, and the growth of WAP usage. Celltick intends to increase its cooperation with Internet leaders and global media agents to support its D2C proposition and distribute its client.

Stephen Dunford, CEO of Celltick, said: “LiveScreen Media is the leading idle screen marketing platform. This product extension presents an opportunity for our partner operators and global internet leaders to capitalize on the booming market of smart phones and open environments. Our new solution removes the barriers to reaching the end user with a compelling user interface which serves as a proven platform for mobile advertising.”

Celltick Technologies Ltd.