Cash-U Entertains Ericsson

LONDON -- Cash-U Mobile Technologies, the leading provider of entertainment solutions for mobile operators and value added service providers, and Ericsson (NASDAQ: ERICY), the world’s leading supplier in telecommunications, have signed a global Licensing and distribution agreement whereby Ericsson will offer Cash-U’s entertainment solution as part of its offering to mobile network operators. Cash-U’s comprehensive solution allows mobile operators and value added service providers to offer the most enhanced mobile entertainment services to their subscribers while increasing ARPU and customer satisfaction. The heart of the Cash-U solution is the Pecan, a scaleable Telco grade entertainment platform that supports current 2G and 2.5G networks as well as emerging 3G networks. Pecan offers extensive entertainment and management capabilities as well as support for the most popular protocols including SMS, WAP, J2ME and emerging EMS and MMS. Amir Peleg, CEO of Cash-U said, “This agreement is another significant stage in our growth, and further strengthens our global presence. Being selected by Ericsson, a global leader in mobile communications, demonstrates the strength of the Pecan platform and our complete entertainment offering.” Peleg further stated, “We are confident that this new relationship will help promote our entertainment offering and open up new markets and opportunities for Cash-U and will significantly increase our revenues.” Ericsson AB