BWCS: Re-think Mobile Data

BWCS report says Western operators must radically rethink their approach to mobile data services, if they want to avoid slipping further behind Japan

October 29, 2003

2 Min Read

LEDBURY, U.K. -- There is a serious danger that Western markets will slip further behind Japan in the mobile data stakes, argues a new report, i-Mode 2007, published today by BWCS. The report looks at where mobile data services will be in four years’ time and lifts the lid off the development plans for the mobile world’s current golden child. Written by former DoCoMo Senior Researcher, Lee Allen, this unique report gives an insider’s view into how i-mode, the world’s largest mobile data service, is preparing for the next stage in the wireless data evolution.

“DoCoMo is facing tough competition from the likes of Vodafone Live! and T-Mobile’s T-Zones”, argues Allen. “Now it must change or run the risk of losing its edge. How it changes will have an enormous impact, not only in Japan but throughout the mobile world.”

The report points out that mobile operators will have to go much further than merely adding new applications or features to their service sets. Success for DoCoMo and others will, the report argues, only come via a radical strategic re-think of their service proposition. “The iM2007 platform is expected to eventually grow in scope beyond mobile wireless and integrate other communications environments such as fixed wireless, cable and fixed optical networking,” says Allen. “Carriers must begin now to deal with the divergence of their business models, and they must start now to build expertise in web services because their customers will be looking in that direction for solutions to their key problems.”

The report examines the options available to DoCoMo and how these can be evaluated and implemented. i-Mode 2007 is a case study of how wireless multimedia services all over the world can meet the expectations of a marketplace dominated by customer lifestyles and ever-increasing mobility. It argues that partnerships between operators, vendors and content providers have to be redefined to fit the new environment.

i-Mode 2007 provides a strategic business vision for the next four years, and examines the key issues affecting everyone along the value chain, from wireless operators and service partners to content and application creators, handset vendors and platform providers.

The author, who has over 20 years experience in the telecoms market, was most recently employed as the Senior Research Analyst at NTT DoCoMo USA Laboratories. There he evaluated future business and usage models for the post-3G environment and authored nine business-method patents.

BWCS

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