Bundesliga Goes Mobile

T-Mobile launches mobile TV service in time for the 2007/08 Bundesliga soccer season

August 14, 2007

2 Min Read

BONN, Germany -- The waiting is over: Today sees the start of the 2007/08 Bundesliga soccer season. With attractive new services, T-Mobile is now providing even more up-to-date information about the exciting goings-on in the stadiums and the latest news on your favorite clubs. One highlight is the live broadcast of all the Bundesliga games. The live broadcasts are produced in cooperation with Premiere. Along with live images from the stadiums via MobileTV, fans can always stay on the ball with up-to-the-minute MMS and text message services. The services include the "FCB intern-Ticker" with up-to-date information about Bayern Munich, the weekly Bundesliga magazine "Im Abseits" ("Offside") and the "BVB Netradio-Ticker" with commentaries from Norbert Dickel, the Borussia Dortmund stadium announcer. And to help fans of the German national team bridge the gap until UEFA EURO 2008, they can subscribe to news about their team with the MMS service "Deutsche Elf News" with bulletins once or twice a week.

Full program for soccer fans

With MobileTV from T-Mobile, soccer fans can once again catch all the action live and in color via their cell phones. Via six channels operating in parallel, T-Mobile will broadcast all the games of the first and second divisions of the Bundesliga, including pre- and post-game reporting, directly to UMTS-enabled mobile phones. The live round-up channel lets fans see every game up close so they don't miss any of the exciting action, even if they can't be near a television. T-Mobile is also launching a new, toll-free text messaging service that reminds fans about an hour before kick-off that their favorite clubs are about to play. T-Mobile customers can book this text reminder service at www.t-mobile.de/mobiletv.

Most T-Mobile UMTS cell phones can already receive MobileTV. The Live-Bundesliga package is free of charge until October 15, 2007, after which T-Mobile will charge two euros of a day's access, or five euros for a monthly subscription. MobileTV incurs no additional costs for data transport. No service activation is required.

An additional MobileTV offering for soccer fans is the chaired sport show in the basic MobileTV package. Its presenters provide round-the-clock coverage of all Bundesliga games, goals of the week, highlights from the day's play and the latest soccer news with behind-the-scenes reporting and interviews.

T-Mobile International AG

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