Broadsoft Names APAC Head

Broadsoft appoints Jonathan Reid as vice president for Asia Pacific

May 8, 2007

2 Min Read

GAITHERSBURG, Md. -- BroadSoft, Inc., a leading provider of VoIP application software, today announced the continued expansion of its global sales force leadership with the appointment of Jonathan Reid as the vice president for Asia Pacific. Headquartered in Shanghai, China, Reid will be responsible for increasing the marketshare of BroadSoft’s BroadWorks® VoIP platform in the region.

Reid has more than 15 years of international business development and sales experience in several industries, including software and telecommunications. He joins BroadSoft after serving as the managing director of APAC for Sylantro Systems Corp., where he drove business development and led APAC activities, including establishing a regional headquarters in China. Prior to Sylantro, he led business development initiatives at softswitch provider Syndeo Corp. Before working in high-tech start-ups, Reid performed venture capital and strategy consulting at Andersen Consulting (now Accenture). He has worked and lived throughout Asia Pacific for more than a decade.

"Jonathan’s carrier relationships in China and the APAC region are impressive and make him a valuable addition to BroadSoft," said Michael Tessler, president and CEO for BroadSoft. "Building on the success of the BroadWorks platform, this appointment will advance further the adoption of BroadWorks among APAC service providers and our overall market leadership position."

As vice president of APAC, Reid is responsible for the development and execution of sales strategy and channel relationships, and development of the APAC team. BroadSoft has sales operations in Hong Kong; Melbourne, Australia; Auckland, New Zealand; Seoul, Korea; and now Kuala Lumpur, Malaysia; and Shanghai, China.

"Growth of the Asian Pacific telecom market is progressing at record rates, and all the carriers want the best hosted VoIP offering, delivered via fixed line, mobile, broadband and fixed-mobile convergence," said Reid. "BroadSoft’s BroadWorks VoIP and IMS solutions are well-known in this region. I look forward to helping BroadSoft expand its market share among service providers and assisting our customers in selling-through to the end-user."

BroadSoft Inc.

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