AT&T Launches Mobile Music

New music application combines song and album downloads, streaming radio, song match, lyric search, and an enhanced music player

March 24, 2010

1 Min Read

DALLAS -- AT&T* today announced a new AT&T Music application that combines the most popular mobile music services – song and album downloads, streaming radio, song match, lyric search and an enhanced music player – into a single, cohesive experience for AT&T mobile phones. The service is available first as a download on three of AT&T's most popular quick messaging phones, delivering the tightest integration of mobile music services available to this category of devices.

Within one mobile broadband application, subscribers to AT&T Music can:

• Listen to 40 commercial-free genre radio stations;
• Customize unlimited personal radio stations;
• Use song match to identify the tune by holding their phone up to music playing on the radio, TV or elsewhere;
• Search for lyrics to identify song title and artist;
• Preview, buy and download songs and albums straight to their phone; and
• Listen to personal music saved on their mobile device, including the ability to create and manage playlists and find music by artist, album, song or genre.

"We've long been a leader in mobile music and have been at the forefront in evolving the category to offer some robust experiences, but those experiences have largely been available though separate applications," said Mark Collins, senior vice president of Data and Voice Products for AT&T Mobility and Consumer Markets. "We recognized a need to create a 'no dead-ends' experience that weaves together all of the most popular music services, so customers don't have to jump in and out of different applications depending on how they want to access mobile music."

AT&T Inc. (NYSE: T)

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