appMobi Does Mobile Payments 685261

appMobi has added four new mobile Web services to its comprehensive Platform as a Service (PaaS) mobile app ecosystem

March 22, 2011

3 Min Read

ORLANDO, Fla. and LANCASTER, Penn. -- appMobi (www.appmobi.com) today announced the addition of four new mobile Web services to its comprehensive Platform as a Service (PaaS) mobile app ecosystem solution. appMobi now provides mobile application and Web developers the most complete integrated set of hosted tools and services.

appMobi's new set of mobile Web services - including 1Touch frictionless payments, pushMobi multimedia push notifications, statMobi mobile analytics, and LiveUpdates over the air app updates - join a comprehensive suite of tools enabling any developer to create engaging and monetizable mobile apps, enable mobile commerce and analyze usage.

appMobi's mobile Web services are uniformly available to Apple iOS, Android, BlackBerry (via Java) and mobile Web developers. appMobi industry leading SDK for cross platform and mobile HTML5/JavaScript development, the appMobi XDK, provides integrated tools for fully testing and publishing HTML-based code either native apps on Apple iOS and Goolge Android devices (with more operating system support coming soon), or as WebApps. Apps built with the appMobi XDK, whether native or WebApps, can utilize native device features, such as the accelerometer, camera, GPS and file system, and more through the integration of PhoneGap and appMobi-created APIs.

With the addition of these new mobile Web services, developers can use the appMobi XDK to easily augment existing apps or build new apps that go well beyond what currently available apps can deliver:

1Touch Frictionless Payments - Selected as a finalist in the 2011 CTIA E-Tech Awards, the 1Touch payment technology enables "single touch" in-app purchases within apps or websites through a highly-secure mobile wallet on the device and a few lines of HTML code. Though Apple's "Paid Subscriptions" and Google's "One Pass" systems make purchasing virtual goods easy within an app, they don't address the buying of physical goods, nor do they work on the mobile Web. appMobi's 1Touch complements these app stores' with one touch purchasing of physical or virtual goods either from within apps or via the mobile Web. 1Touch integrates with payment gateways such as Authorize.Net and PayPal, and also with carrier billing. 1Touch brings the ease and convenience of secure frictionless payments to the entire mobile space and finally opens the mobile market to merchants selling physical goods.

pushMobi Multimedia Push Notifications - Push messaging is a proven and powerful way to engage users through mobile apps, alerting them to news, information and messages. With pushMobi, appMobi has evolved push messaging to a new level, delivering rich media messages that can include video, audio and HTML5 content . The pushMobi online dashboard (which integrates with any ad campaign management software), lets content providers target groups of users based on device, geography, demographics and other criteria.

statMobi Mobile Analytics - Advertisers and webmasters depend on analytics to measure the effectiveness of campaigns and content. statMobi provides app developers with the first comprehensive set of analytic tools to for measuring app usage, both online and offline. statMobi mobile analytics tracks app starts, clickstreams, push messaging reception and response, and payments made, among other data points. statMobi continuously captures metrics even when a device is offline during app use, then sends them once the device is back online.

LiveUpdates OTA App Updating - Apps created using the appMobi XDK can now push new content, features, bug fixes and new versions over- the- air right to users' devices, without requiring an app store update. With LiveUpdates, developers can better ensure that their users have the latest content and newest versions of their apps.

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