Amp'd, MTV Do Mobile Content

NEW YORK -- In a first-of-its-kind deal for the industry, MTV Networks, a division of Viacom (NYSE:VIA - News; NYSE:VIA.B - News), and Amp'd Mobile today announced they are working together to create and distribute original made-for-mobile episodic series that will appear exclusively on Amp'd.

The development deal between MTV Networks and Amp'd Mobile marks the first time a major media company and a mobile entertainment provider have come together to create and distribute content made specifically for the handset. The original programming will appear on MTV Networks' channels on Amp'd Live, Amp'd Mobile's entertainment portal.

The unique development deal builds upon such recent successes as "Sucks Less, With Kevin Smith" and "Lil' Bush: Resident of the United States." "Sucks Less, with Kevin Smith" -- one of the most successful original series in mtvU's history -- features iconoclastic filmmaker Kevin Smith teaching UCLA's first-ever mobile media production class where students write, shoot and produce the series which premieres on Amp'd Mobile. "Sucks Less..." was created in conjunction with mtvU, UCLA's School of Theater, Film and Television and Kevin Smith, who also served as Executive Producer.

Amp'd Mobile Inc.

Viacom Inc. (NYSE: VIA)