Allot App Educates on Mobile Charging

BOSTON -- Allot Communications Ltd. (NASDAQ: ALLT), a leading supplier of service optimization and revenue generation solutions for fixed and mobile broadband service providers worldwide, announced today the launch of ‘Allot Pinball,’ a fun, educational mobile game, which aims to simplify the concept of value-based data pricing plans for subscribers and operators. The Allot Pinball Challenge will be held during Mobile World Congress 2012 (2B53) , so download it today and start practicing.

As operators evolve their offering from unlimited and volume-based pricing plans to personalized value-based plans, education is paramount to smooth adoption. Allot Pinball brings the sometimes complex concepts of mobile data pricing to the players’ fingertips. With Allot Pinball, anyone can become a mobile operator and try to effectively charge for Over-the-Top (OTT) traffic, while providing the Quality of Experience (QoE) subscribers’ expect.

“While only a small percentage of subscribers is affected by traffic caps, many more think they are.” said Monica Paolini, Founder and President, Senza Fili Consulting. “In fact, most subscribers do not know how much data they are using and to avoid additional charges or to be left without allowance they will reduce their data consumption. Of course,” she adds “having subscribers constantly worried as to whether they can afford to watch a YouTube video or post a photo is not good for business. It reduces the value subscribers attach to the service.”

Allot Ltd. (Nasdaq: ALLT)