3 Indonesia Deploys Jinny

Jinny Software successfully deployed its USSD Gateway and Application Server at 3 Indonesia

April 20, 2011

2 Min Read

DUBLIN -- Jinny Software, a leading global supplier of messaging, call completion and mobile advertising solutions to wireless carriers, today announced the successful deployment of its USSD Gateway and Application Server at 3 Indonesia.

Accessible by even the most basic handsets, even while roaming abroad, USSD is the ideal mechanism for providing low-cost, immediate, 24/7 interaction between subscribers and intelligent applications, whether these are owned by the Operator or by 3rd-party VAS providers. 3 has deployed Jinny's solution to offer a wide range of services that fall under the categories of Entertainment and Customer Self Care. 3 subscribers can navigate through the menus to subscribe to a daily horoscope SMS or a ring back tone for their incoming calls, and they can query and top up their credits or purchase a new broadband bundle.

Jinny's flexibility in brokering these subscriptions with various back-end systems was an important factor in 3's choice of USSD solution.

3 offerings are testament to their recognition of USSD as "the great enabler" of revenue-generating and cost-saving services. While many operators struggle over how best to charge for USSD services, 3 does not charge for USSD but instead uses it as the lowest-cost way to enable customers to subscribe to services that do generate revenue.

Jinny's solution replaces a disparate USSD architecture comprising elements from different vendors, which made the rollout of new services complex and consequently slow.

By implementing the complete solution from Jinny Software, 3 has benefited from higher system capacity, faster rollout of new services and optimisation of menu structures as well as the same features which were previously supported.

"At Jinny, we provide solutions that help our customers optimise service delivery and achieve a rapid return on investment," says Richard Choi, Jinny Chief Commercial Officer. "We are very pleased that we have been able to help 3 do this with their USSD services and are committed to helping them evolve to serve their market."

Jinny Software Ltd.

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