NOON -- The mobile content market is red-hot, isn't it? But the big question here is: Which business models will succeed?

Leading companies like Yahoo Inc. (Nasdaq: YHOO) and Google (Nasdaq: GOOG) are trying to drive the agenda withnew content platforms and advertising standards. Likewise, startups are aggressivelypursuing their own agendas, which include ad-supported content, gaming, contentsubscription, and pay-per-view models.

I think it's time for a good discussion on this. On Wednesday, we hope tonail down some of the answers to these questions in a Contentinople Webinar, Getting Paidfor Mobile Content, which will take place at 1:00 p.m. San Francisco / 4:00 p.m. New York time. This Webinar is free and opento all.

Yours truly will be your host. I may rant a little and show some slides.There will be some surprise treats as usual!

The speakers will include Rich Wong, Partner, Accel Partners; JasonSpero, Vice President of Marketing, AdMob; and Justin Siegel,CEO and Founder of Mocospace.

See you there. Click hereto register.

— R. Scott Raynovich, Content Caliph, Light Reading