LONDON -- mirada, the leading audiovisual content interaction specialist, announces that it is entering a strategic TV partnership with Ericsson, the world leading telecommunications provider.

The agreement means that mirada will integrate its innovative Navi Electronic Programme Guide (EPG) with the award-winning Ericsson IPTV middleware solution to ensure that operators can provide their customers with the best possible advanced TV services. As part of the agreement, Mirada’s Navi EPG will be included in Ericsson’s IPTV product catalogue and will be offered to customers worldwide. mirada has been developing EPG applications for more than 10 years and has used this experience to ensure that the Navi EPG is intuitive, simple to learn and use, yet highly powerful.

“The EPG is a vitally important part of the TV offering,” says José Luis Vázquez, CEO, mirada. “As more and more features and applications are launched to enable IPTV to compete effectively, it becomes crucial that consumers can find and enjoy entertainment as simply as possible. By combining power and flexibility with simplicity of customer operation, our Navi solution ensures that consumers with an Ericsson powered IPTV service will have the best possible user interface. In addition, we will continue to provide new features in step with the Ericsson TV development roadmap.”

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