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1/7/2019 | 1:43:41 PM
What is required to make SMART TV truly SMART?
Good to see Samsung to bring iTunes Movies, TV Shows to SMART TVs. However, it is still limited to the amount of content available in the market. Similar strategy should be made to add OTT platforms specific to the distribution market.

If I have to give India insight then I think allowing access to online videos streaming across OTT platforms and content discovery is a key differentiator. We are already seeing few SMART TV players bringing access to OTT content on their platforms.

Today video is consumed like AIR and TV buyers seem to be far more concerned about SMART TV capabilities to give access to online videos on streaming platforms and browse web than they are with specs of picture quality.

SMART TVs can help in accelerating the Eco-System that enables consumers to discover and consume variety of Movies, TV shows, Originals and other premium content.

We analyzed problems for consumers, industry, OTT platforms and spend years in research and to develope an innovative product for SMART TVs called Video Discovery And Search As A Service (VDSaaS) built on top of India's largest video metadata repository of over 500,000 movies, shows & short videos streaming legally across 28 and growing OTT platforms. 

Our product and services can make SMART TVs become truly SMART by enriching Video Entertainment capabilities to target 450millions+ online video viewers in India.

Our product integration (white-labelled similar to advott.com or customized) allows users to-
  • Discover their favorite Movies, TV Shows, Trending Videos streaming across Indian OTT platforms
  • Buy subscription instantly using payment wallet and
  • Watch videos on respective OTT platform or create own VoD catalogue

Please have a look into our consumer facing and B2B showcase site (www.advott.com), which includes most of the features and user validated offerings. 

We are always open to explore business synergies and share more insight on consumer behavior, our research on market trend on request. 

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