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1/7/2019 | 12:52:54 PM
Video Discovery and Search is need of the hour
Good to see that Gracenote is taking a step to bring video search and discovery. They've been the first movers in TV guide. However, in OTT segment we foresee the need couple of years back and created India's first video discovery and search platform for consumers in called ADVOTT. It allows users to discover Movies, TV shows, Webseries and Short videos streaming online across OTT platforms. We only support legal video streaming/OTT platforms.

Today, user is consuming videos like AIR and there are 35 and growing legal OTT players in the market like Hotstar, Netflix, Primevideo, Voot carrying tones of video content. However, there are many issues that put legal platform and quality content left unnoticed. One of the reasons is lack of visibility and low marketing budgets that allows only few streaming platforms to get recognized. Another issue is unavailabilitiy of a dedicated video discovery platform to search premium and offbeat videos streaming online across OTT platforms. Thus, user is left with no choice to search content on generic search engines that further lead them to pirated websites. Keeping a track of all latest update across streaming platform is also a nightmare. 

Analyzing problems for consumers, industry, OTT platforms and spending years in research, validation and market analyses, we have also developed an innovative product for B2B called Intelligent Video Discovery And Search (IVDS) built on top of India's largest video metadata repository of over 500,000 movies, shows & short videos streaming legally across 28 and growing OTT platforms. 

We are always open to explore business synergies and share more insight on consumer behavior, our research on market trend on request. 

Check out Advott explainer video - https://www.youtube.com/watch?v=yJ0gSjpGCKU&t=1s and visit Advott.com to learn more.

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