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7/23/2018 | 3:01:12 PM
Re: Whole-Home WiFi
It's just like banking, the more products or services (including expanding services) a company has with a customer, the harder it is for that customer to leave.
Jeff Baumgartner
Jeff Baumgartner
7/13/2018 | 11:03:51 AM
Re: Whole-Home WiFi
Thanks, totally agree with you there -- makes sense for them to take ownership of the home's WiFi network also because that's how most customers access the internet in the home for all those apps and services. When I spoke to Plume's CEO a few weeks ago he remarked that for many consumers, WiFi *is* the internet these days. JB 
Gabriel Brown
Gabriel Brown
7/13/2018 | 7:44:39 AM
Whole-Home WiFi
Interesting piece Jeff. You could argue that ISPs are really selling WiFi as that is how their customers (largely) consume the product*.

Outside the U.S., it's really interesting to look at Telefonica's strategy. It has its own design team that specs and commissions custom home gateway and WiFi products. It thinks this gives it a big advantage in performance, cost and operations. They gave this message a strong push at their analyst summit a few weeks ago. Telefonica is a massive global operator, so this may not be for everyone.

* I guess TVs and game consoles are often (mostly?) wired

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