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Joe Stanganelli 6/22/2018 | 6:24:09 PM
Purchase functions Major players like Comcast already do this -- at least, to some extent.

Part of the problem, to my mind, is the "purchase" function of non-free on-demand content, however. Because it's not actually a purchase -- you just have the movie or TV show as long as you subscribe to your provider. When you buy content on, say, Apple TV, however, you own that content on your device -- even if you never give Apple another dime ever again.
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