Many will follow...The entire industry will be restructured in the next 10 years. What few realize is that the mobile industry and fixed benefited from 0% to 100% penetration of their markets over the past 2 decades. And in the last 10 years were pulled into 4G because of iOS and the app ecosystem; which directly benefited the fixed industry for the wifi offload as did Youtube and Netflix. None of this demand side will change noticeably, but new business models will arise that can price 90% below the incumbents; fixed or mobile. Cheers!
Re: Gavin Echlin Patterson is a British marketer!!! LOL, this one line explains everythingNow I like bashing marketing people as much as the next guy, but the fact is around 20% of FTSE 100 (top 100 UK-listed) companies have a background in sales and marketing, the second most common background after finance (36%). https://www.marketingweek.com/2017/04/21/marketers-continue-to-take-ceo-roles/ In the consumer and tech sectors around 30% have a S&M background.
This study in the US suggests around a quarter of CEOs have a S&M background: https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/quarter-ceos-have-marketing-sales-background.aspx
They're not going to put an engineer in charge of BT. Look what happened to Rolls Royce!
Gavin Echlin Patterson is a British marketer!!! LOL, this one line explains everythingGavin Echlin Patterson is a British marketer who was appointed chief executive of BT Group plc in September 2013.
This guy has been a CEO since 2013 and after 5 years, this buggar has not figured out how to run a company. Fire this guy NOW BT. BT board looks to be spineless. If a CEO is giving turnaroud BS after 5 years, it shows how imcompetent he is. This happens if you appoint a Marketing person to be CEO of a Telecom company. Does this guy understand what does G stand for in 4G? He is talking about 5G. You cannot run a telecom company by simply doing marketing Gavin.
https://www.marketingweek.com/2017/04/21/marketers-continue-to-take-ceo-roles/
In the consumer and tech sectors around 30% have a S&M background.
This study in the US suggests around a quarter of CEOs have a S&M background:
https://www.ama.org/publications/eNewsletters/Marketing-News-Weekly/Pages/quarter-ceos-have-marketing-sales-background.aspx
They're not going to put an engineer in charge of BT. Look what happened to Rolls Royce!
This guy has been a CEO since 2013 and after 5 years, this buggar has not figured out how to run a company. Fire this guy NOW BT. BT board looks to be spineless. If a CEO is giving turnaroud BS after 5 years, it shows how imcompetent he is. This happens if you appoint a Marketing person to be CEO of a Telecom company. Does this guy understand what does G stand for in 4G? He is talking about 5G. You cannot run a telecom company by simply doing marketing Gavin.