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kq4ym
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kq4ym,
User Rank: Light Sabre
11/30/2017 | 8:37:35 AM
Re: Price wars
While it's probably true that "cutting cost is a key factor driving enterprises to the cloud," one might wonder if at some point Google is doing a loss leader in order for it to achieve it's stated prediction that they will have more revenue from the cloud business than advertising in just three years. And what if a real price war develops among the big competitors?
Susan Fourtané
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Susan Fourtané,
User Rank: Blogger
11/25/2017 | 1:07:15 AM
Re: Price wars
Thank you, Mitch. Looking forward to the slideshow from the Amazon Conference, in case you’ve thought about taking some pictures. :)
danielcawrey
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danielcawrey,
User Rank: Light Sabre
11/24/2017 | 6:01:13 PM
Re: Price wars
Given cloud technology has become increasingly commoditized, price is really the only differentiator sometimes. And that can be a scary thing. If these companies in Google and Amazon want a race to the lowest price, it's also a race to the lowest margins. Time to start differentiating on some other things.

How about support perhaps? Or dead-simple deployments?
Mitch Wagner
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Mitch Wagner,
User Rank: Lightning
11/24/2017 | 3:55:26 PM
Re: Price wars
Yep, Enterprise Cloud News is on a plane to Las Vegas Tuesday morning. 
Susan Fourtané
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Susan Fourtané,
User Rank: Blogger
11/24/2017 | 1:37:25 PM
Re: Price wars
Keeping prices low can work very well as well.
Phil_Britt
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Phil_Britt,
User Rank: Light Sabre
11/24/2017 | 12:45:31 PM
Re: Price wars
Could go the same route as wireless -- price war until the players figure out they are all losing -- then prices will rise.
Susan Fourtané
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Susan Fourtané,
User Rank: Blogger
11/24/2017 | 3:39:35 AM
Price wars
Next week is going be very interesting in this space. Now that Google cut prices down ahead of Amzon’s conference next week, Amazon perhaps decides to make some extra cuts as well in response. I imagine Enterprise Cloud News will be there, so soon we’ll know.


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