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Michelle
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Michelle,
User Rank: Light Sabre
10/29/2017 | 3:31:32 PM
Re: Driven to See Less Commercials
We do something similar -- subscribe to multple commercial free streaming services and one premium channel. We rarely see commercials and it's great. Streaming is far better than regular cable. There are plenty of ads everywhere else...
KBode
50%
50%
KBode,
User Rank: Light Sabre
10/27/2017 | 4:11:19 PM
Re: Income and cord cutting
"It's not about price as much as it is perceived value. However, age IS a factor. Cord cutters are predominantly Gen-X, not Millennial. You will find more Millennials in the cord-never group, and it is a much smaller group than the cord cutter group."

This more accurately reflects the data on this subject I've seen to date. It's very consistent. 
Smoochy18
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Smoochy18,
User Rank: Lightning
10/27/2017 | 4:00:18 PM
Income and cord cutting
Hi, Shelley from Channel Master here. This is inconsistent with what we've found. I don't think the questions were asked correctly to determine the published outcome. One of the things that I notice most in these reports that come out, is that the people asking the questions do not have enough knowledge about TV (industry, technology, business models, products, consumer behavior, viewing options) to properly structure the surveys and it produces a lot of innacurate data. Coming from someone who has access to a national database of cord cutters and antenna households, I can tell you that the income level of households who have cancelled pay-TV is very widely dispersed. It's not about price as much as it is perceived value. However, age IS a factor. Cord cutters are predominantly Gen-X, not Millennial. You will find more Millennials in the cord-never group, and it is a much smaller group than the cord cutter group.
JDonahue
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JDonahue,
User Rank: Lightning
10/27/2017 | 2:31:30 PM
Driven to See Less Commercials
We have Amazon, Netflix, Hulu (no commercials plan), Curiosity Stream & HBO and an antenna - $52.mo.  We'd have to spend $100 a month just to reach the tier where we could add on HBO with our local cable co.

We haven't seen a tv commercial in 18 months except during a football or basketball game we might watch which is why we have the antenna, that and local news.

So we're not being penalized $100 just to reach HBO.  We're getting such a surplus of quality commercial free programming that we have 100+ items in a watchlist and yes its costing us less.  We're not spending 15% of our viewing time being dumbed down by commercials.

Cord cutting is a refined consumer choice not an income problem.  Once you cut the cord you're never going back.

 

   

 
Phil_Britt
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50%
Phil_Britt,
User Rank: Light Sabre
10/27/2017 | 8:05:44 AM
Re: ...
Perhaps.

It's much easier to never use a service like cable than to have it, then try to learn how to do without. As cable costs keep rising, those with fixed or limited income have to consider if they are getting enough additional value out of cable not to cut the cord.
brooks7
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50%
brooks7,
User Rank: Light Sabre
10/26/2017 | 7:20:35 PM
Re: ... aged based cord cutting.
Actually, I am not sure that there is a real nugget here - depending upon how the question was asked.  The way the story relates it: "Is Age a factor in you cord cutting?"  would seem to get a big no from a 21 year old.

seven

 
KBode
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50%
KBode,
User Rank: Light Sabre
10/26/2017 | 5:16:45 PM
Re: ... aged based cord cutting.
Studies I've seen also tend to indicate cord nevers sway younger as well, especially considering all the Millennials that are leaving home and then not signing up for service at their first (or second, or third) place of residence:

 

https://motherboard.vice.com/en_us/article/ezvjyn/cord-nevers-are-the-new-cord-cutters
davidhoffman5
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50%
davidhoffman5,
User Rank: Lightning
10/26/2017 | 4:58:40 PM
Re: ... aged based cord cutting.
Previous studies failed to seriously take into account the cord nevers. Those of us who never did the pay for television programming activiity. Cord nevers wer lumped in with cord cutters.

 
KBode
100%
0%
KBode,
User Rank: Light Sabre
10/26/2017 | 2:00:17 PM
...
Am I wrong or does that fly in the face of several previous studies that have highly connected age to the tendency to cut the traditional TV cord?


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