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User Rank: Light Sabre
10/26/2017 | 9:15:24 AM
Re: 150 times
Noting that "177 minutes a day spent using a smartphone and the average user taking it out 150 times a day," makes me think that there's really not much more than a minute at looking at the phone each time we take it out. That means there's not much time for looking at an ad. Of course if we're watching some entertainment program or at times watching the screen for more than a few minutes, it probably would be worth throwing an ad in there with the content.
User Rank: Light Sabre
10/12/2017 | 12:55:43 PM
150 times
It's amazing how much we rely on our phones for data, entertainment and communication. I remember not too long ago we were all talking about wearables supplanting phones. It hasn't happened, and now I wonder if it ever really will. 

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