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maryam@impact
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[email protected],
User Rank: Light Sabre
8/28/2017 | 2:59:41 PM
Re: Good addition
Michelle, it's a great question and the root of so much conflict in functional areas in business. Understanding the actual details and implications of roles can impact the productivity and efficiency of so many organizations.
Michelle
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Michelle,
User Rank: Light Sabre
8/24/2017 | 2:39:18 PM
Re: Good addition
@Maryam That makes me feel a little better about my encounters with people who have no idea how things work, but want to give out advice on how to do it... I try to be more understanding than those I work with -- don't you? I understand my unerstanding of something can vary from the actual nature of the job. Why don't more people do that???
maryam@impact
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50%
[email protected],
User Rank: Light Sabre
8/23/2017 | 2:07:13 PM
Re: Good addition
Michelle, I hear you there are so many misconceptions that create the patience, understanding the devil truly is the details help people understand it's not as easy as it looks. I once lead large scale sales events everyone thought it was like planning a party they didn't understand the logistics, legal issues, contracts, and approvals involved as well as budget management.
Michelle
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Michelle,
User Rank: Light Sabre
8/16/2017 | 9:39:04 PM
Re: Good addition
@Maryam Good for you! I wish I could do the same for people I've worked with over the years. They assume so much about the work I do -- none of the assumptions are correct. They're impatient too...
maryam@impact
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50%
[email protected],
User Rank: Light Sabre
8/16/2017 | 5:25:01 PM
Re: Good addition
I left a few associates in my shoes for a day they gladly left after that day. They didn't want to deal with all the interrelationships and possible issues, they thought marketing was just choosing pretty colors!
kq4ym
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kq4ym,
User Rank: Light Sabre
8/14/2017 | 6:01:27 PM
Re: blew up
It can only be a win win for the company with the idea " to deliver a personalized experience to the consumer faster without having to necessarily wait for the IT department." As competition grows among providers those that make tasks easier and faster for customers will surely be ahead of the game.
Michelle
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Michelle,
User Rank: Light Sabre
8/12/2017 | 2:04:11 PM
Re: Good addition
Agreed :) It seems super easy on the surface, but there's a lot to consider. I've even seen departments make awful mistakes because they don't really know what they're doing. They claim to be marketing experts, but they continually make rookie mistakes. They're overconfident and it ends badly.
maryam@impact
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50%
[email protected],
User Rank: Light Sabre
8/11/2017 | 7:11:32 PM
Re: Good addition
And also cause some major legal issues, not to mention the typo issues I have seen! Marketing is harder than it looks!
Michelle
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Michelle,
User Rank: Light Sabre
8/5/2017 | 2:15:30 PM
Re: Good addition
That would be best -- I have seen a lot of the same kind of issues with other departments given authority to send campaigns as they wish. People who don't regularly work in marketing/branding can easily miss the basics of brand usage and logo usage.
maryam@impact
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50%
[email protected],
User Rank: Light Sabre
8/2/2017 | 11:46:44 PM
Re: Good addition
I agree Michelle, I saw some very interesting campaigns sent out by my sales department before they were forbidden from doing their own marketing. Laden with legal issues, missing copyrights, and legal ease, spelling errors etc. it has happened at many organizations I have worked with throughout the years. I am sure there is some sort of governor on the Salesforce piece to get approvals and prevent such issues.
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